“Discover your future as a leader in health care, Discover Nursing”- is the message that the University of Calgary in Qatar is communicating in its recent campaign; Discover Nursing 

For this campaign, Ginger Camel Film created ‘Day in the life’ style films that go deeper into the lives and hearts of University of Calgary Qatar Students. The films show how nurses learn many valuable skills in their four-year university education and it also positions them as modern heroines, creating a portrait and an admirable selfless career choice.

Ginger Camel had the privilege of collaborating with the University of Calgary.  Right at the beginning of the process the university gave us two crucial elements that made these films a success. 

1. Clear brief for what they wanted the recruitment films to achieve
2. Support and trust in our vision for achieving their goals

The University of Calgary secured three fantastic contributors for us to work with and develop film treatments that would appeal to different sections of the local female community.

Our 3 contributors were extremely giving of their time and efforts in the film making process, as a result the films have broken down stereotypes of the profession.

Watch the stories of the university's featured students and their journey in the nursing field:

To see more of our work, please click HERE

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