4 Reasons Why You Need To Use Video Marketing For Your Business

With about 50% of people in the world connected to and using the internet, according to Syndacast, 74% of all Internet traffic in 2017 will be video. How will this benefit your brand?

Our TRUE and PRACTICAL answer: Customers trust websites that have videos. 

The principle of content marketing relies upon communicating your brand to potential clients on a regular basis.  While going viral should never be the objective of video marketing (really, it shouldn’t be) still, it is no doubt that video marketing is what makes a sure successful content marketing. 

Really? Well, numbers don’t lie as they say, so here are some data that may help you understand better why video marketing is claimed as the most effective content marketing strategy: 

1. Appropriate to Your Market’s Learning Behavior

A Scientific fact and everybody knows that people remember

20% of what they hear

30% of what they see and

70% of what they see and hear!

Do you want to make a market recall for your brand? You can save your answer ‘til the end of the article. 

2. Increases Social Media Engagement

We don’t need to explain any further the rapidly increasing use of social media platforms worldwide. But for this article, let’s look at how a video content affects the social media user experience and behavior:

  • Last year, Facebook announced that its video viewership doubled from 4 billion views per day to 8 billion views per day in a period of seven months. 

  • According to Twitter, videos and photos get the most retweets. 

  • When Instagram introduced videos, more than 5 million were shared in 24 hours

And if you want to learn more on how to maximize the use of social media for your brands, READ our 4 SIMPLE STEPS FOR EFFECTIVE SOCIAL MEDIA MANAGEMENT

3. Useful for Email Marketing

In fact, based on studies, even the use of the word “Video” in the subject line of an email can increase open rates by 19%, click-through rates by 65% and reduce un-subscribers by 26%. 

4. Beneficial for Better SEO Google Rank

  • According to Forrester Research, a video result is 53 more times to get a top ranking on Google than using traditional techniques.

  • Re-energizes your company’s website hence increases your visitors’ engagement and stay on your web page by 28%

  • For e-commerce, sales can potentially increase by between 6% and 30% on products with product videos.

Of course it is sweet to be on top of the search online. It is common knowledge that rich media, which includes videos, is favored by search engine algorithms. 

Thanks to Google for it’s continuous and constantly adjusting algorithm that it finally realizes that if SEO is meant to satisfy the user intent, then it is also about creating high-quality content that is more beneficial and efficient to meet the searcher’s needs.

Now I guess it’s time to ask you again the same question: Do you want to make a market recall for your brand?

Our video marketing services can get you started quickly in harnessing the power of online video.  Our packages include an integrated online marketing campaign to help promote your video and business which helps to drive results to your website, build both your brand and the customer trust that surrounds it.

We offer a range of video production styles for you to communicate the latest on your business, break a perception and build your brand - way to show off small elements of your business. 

Types of videos that you can choose from are:

1. Infomercial/News/announcement: advertise your business/ services/ products; release an information, generate buzz around your upcoming project / event.
Watch video example
2. An insight to your workplace: showcase your office / facility.
Watch video example
3. APP Demo: promote your app, explain your app’s best features.
Watch video example
4. Meet the team:  introduce your team.
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5. How-to/Product unboxing and review:  a step-by-step guide of your product or service, review a newly purchased product and examine its features.
Watch video example
6. FAQ: answer your client’s frequent questions/queries.
Watch video example
7. Testimonial: a satisfied customer affirming the performance, quality and/or value of a product or service.
Watch video example

If you are interested to know more about our video packages, please feel free to CONTACT US at contact@gingercamel.com or call us at +974 4447 6568.

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